This package is for those who are new to social or those who need a fresh start with their channels. We’ll work together to create a social strategy, channel strategy, social persona, and create branded cover and profile images for all channels. We’ll set up each page to ensure that all settings are to your liking and that there are no surprises once you’re comfortable leading your channels.

This work will include:

• Kick-off call

• Strategy alignment

• Social persona workshop

• Social media audit

• Paid vs. Organic Recommendation

• Creative review

Deliverables:

• Social media audit

• Account setup/ optimization

• Social strategy

• Channel strategy

• Social persona

• Sample social marketing calendar [one month]

This package will help brands with accounts understand how they can fine tune their brand voice. Just like people, social accounts should have distinct personalities. We’ll work on bringing your brand’s attributes to life to help teams make content reviews quicker, reduce review pain points with subjective issues (ex humor), and align on the way the brand presents itself across platforms.

This work will include:

• Kick-off call

• Social persona workshop

Deliverables:

• Customized social persona takeaway

This package provides clients with a cohesive content plan specifically for their social media channels. We’ll work through KPIs and how to leverage content across organic and paid channels to meet your brand’s needs.

This work will include:

• Brand social kick-off

• Competitor analysis

• Channel audit

• Organic content strategy

• Paid content strategy

• Brand social guide

Deliverables:

• Organic content strategy

• Paid content strategy

• Brand social guide

This package will help brands unpack how to optimize their channel mix to reach their marketing goals. Is your team using the right channels to meet your target audience? Is your content native to the platform you’re posting on? We’ll work through how each channel can work harder for your business.

This work will include:

• Kick-off call

• Channel audit review

• Channel strategy presentation

Deliverables:

• Channel audit

• Channel Strategy

This package is for those looking to create a cohesive content ecosystem for their marketing and communications channels. We’ll work together to align on goals for the business, marketing channels available, and content x channels to deliver your brand’s value to your target audience.

This work will include:

• Kick-off call

• Channel audit review

• SEO audit

• Channel strategy

Deliverables:

• Channel strategy doc

• SEO resource guide

• Content recommendations [one month]

We’re here to support you from the quick consultation calls to creating and kicking off brand campaigns. Let’s talk about your needs and how we can help you make the most of your resources.